I'm in love with the Sears holiday ad campaign. I don't know if anyone's seen it, but the concept is, "instead of giving gifts, grant wishes" which I think is great. Gifts are memorable, and some of them last a long time, but can you imagine granting someone's wish?
The Idea: Instead of giving someone a gift for Christmas or their birthday, grant them a wish. Of course, some wishes aren't within your power (like, "I wish I had a million dollars"; or "I wish I could fly") but I'm sure most people can find someone with a wish so simple that it would take just a little of your time and energy to grant.
The Cost: Maybe some time; maybe a little cash...who knows?
The Benefit: It is an amazing feeling to make someone so happy that you know you will be remembered forever.
Testimonial: This year, I helped to grant 3 wishes...one person cried, one person laughed and one person...well, I don't know what happened with the third, since it was anonymously done. But the happiness I felt was like no other.
Here are some ways you can grant a wish this season:
- Operation Santa Claus
- Adopt-A -Wish through the Make A Wish Foundation for ill children
- Ask your loved ones about some of their greatest wishes and see what's in your power to grant
(P.S. World AIDS Day is tomorrow...have you done Good Friday #47? If not, what are you waiting for?)
Nov 30, 2007
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