#252: You Are Powerful; Use It! (Friday, October 28)

"You can lead a horse to water, but a pencil must be lead."

This week I heard the story of The Mouse Trap. Many people have asked me about my opinion on the Occupy Wall Street movement, and I think this story summarizes perfectly my feeling on the subject. See, my opinion is not the popular one; I don't think we're here because of "corporate greed" and "political incompetency." Yes, those things contribute to the economic crisis we find ourselves in, but I think this could have been avoided if there were more consumers who were "mice." Alas, most of us are "chickens, pigs and cows" who generally don't act until the situation affects us personally or hits close to home.

The Netflix situation is a perfect example of how consumers can use their power to effect change. The company lost 800,000 subscribers in three months and that made them pay attention and revert to more consumer-friendly practices. Here's how you can use your consumer power:

1. Stay informed. Whenever corporations are deciding to implement new policies, they usually do a test run or conduct focus groups. I set up a Google Alert for my bank so I know whenever they're in the news.
2. Ask questions. Even if the company you give your business to isn't the one conducting the test, if their competitor successfully implements a policy, it'll only be a matter of time before they follow suit. Remember the story of The Mouse Trap; even if it doesn't seem immediately apparent, it may ultimately affect you! Call your company ask questions.
3. Take individual action. Don't assume someone else is protesting or taking action. Each individual has their own power. If you are a good customer, a company will not want to lose your business. I've gotten reduced rates, fee waivers and other perks just because I chose to take action.
4. Spread the word. You'd be surprised how many consumers may be in a similar situation. Discuss your experience with family and friends, in public forums and via Twitter and other social media outlets. No company wants negative publicity.

As a consumer, you have enough power to change corporate policies. Use it to your advantage.