Apr 15, 2016

#485: FoMO (Friday, April 15)

In Marketing & Advertising, we use the term FoMO (Fear of Missing Out) to describe millennials who are prime targets for trendy advertising campaigns.

But that fear of missing out and the need to always be connected to what everyone else is doing means you're missing the moments that are happening right now, right here.

What about those moments? Aren't they important too?

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